Why Most People Automatically Choose Me As Their Agent
My Hassle-Free No Risk Listing System
I. Strategy
I’ve created an innovative strategy that uses the most cutting edge technology, tools, and marketing to sell your home. Rest assured that EVERY buyer in our market will know about your home for sale.
Every home is different and requires a specific marketing plan to achieve your goals while providing the service you deserve.
I take the time to listen deeply to understand what’s most important to you. Then I commit to make your goals my goals and to relentlessly work to achieve them. I’m on your side.
II. Pricing
If you are like most of my clients, you want to price the home to get the highest price the market will give you. At the same time, you don’t want to price the home where it just sits there and doesn’t sell.
The key to selling quickly for top dollar is simple: Make sure it’s properly priced to attract the interest of the most potential buyers.
According the recent studies on listing price changes, properties that experience a price change start a cycle that is tough to break.
They take longer to sell which results in further discounting. Then the discount pushes concerned buyers away.
Eventually the price is discounted further and the cycle continues until the home finally sells less than it would had it been priced right at the beginning.
My solution to this common problem is this:
- Prepare a complete and accurate Comparative Market Analysis
- Make suggestions on improvements and staging to maximize your home’s value
- My 89 Point Marketing Plan to attract more buyers, receive more offers, and get the highest price possible.
- Active VS Passive Marketing. (Be sure to ask me about this.)
III. Professional Photography
I only use the most professional photography partners. The benefit to you is this: 
- Sell for a higher price
- Make the best first impression
- Get more online attention
- Increase the odds of sale
92% of home buyers search for homes online, and 98% of them found the photos to be the most useful features.
Source: NAR Profile of home buyers and sellers.
“You only get one first impression. Professional photos can be worth thousands more.” – The Wall Street Journal
IV. Personalized Single Property Web Site
The MLS is limited in the information shared about your property. That’s why I go the extra mile to have a professionally designed Single Property Web Site solely for your home.
On your personalized web site I can include a 3D Virtual Tour, Community info, School info, and anything else that will make your home stand out among others.
Click HERE to see a sample.
V. Digital Marketing
You can rest assured that Digital Marketing is included in my 89 Point Marketing Plan. I have over 60,000+ followers combined over Twitter, Instagram, Facebook, in addition to over 1700 local people on my email marketing list. This is my secret sales force that will help me find the right buyer for your home.
VI. Massive Internet Exposure
With 92% of buyers beginning their home search online, it’s important to have massive internet exposure. Relax, it’s all part of my 89 Point Marketing Plan.
VII. 89 Point Marketing Plan
One of the main reasons most people automatically choose to work with me is because of my 89 Point Marketing Plan. What that means for you is that in addition to what an average agent will do for you, I’m going to attract four times more buyers to your home.
How to you think that might impact the over all sale of your home? We’re likely to have more showings, right. And, what will happen if we can get two or more buyers interested in your home at the same time? We’ll get more offers right? And, more offers means more money in your pocket.
So, what are you going to do with the extra money I’m going to help you get?
Homebuyers may use several information sources in their search process, but they are most likely to find the home they actually purchase through a real estate sales professional.
I’m confident that I can sell your home. Will you allow me to represent you and help you get move to your next location? Call me. Dan Forbes 512-516-4666.
Ask About My Performance Guarantees
- No Risk Easy Exit Listing Agreement. It’s totally risk free to use my services because you can fire me at any time.
- Performance Based Compensation: Flexible Commissions as low as 1%.
Here’s the details of my 89 Point Marketing Plan
1. Inspect the property and customize a specific plan to get it sold. Each property requires a customized strategy.
2. Review results of Interior Decor Assessment and suggest changes to shorten the time on market.
3. Review results of Curb Appeal Assessment and make suggestions to improve salability.
4. Order Professional Photography to showcase the property and create excitements.
5. Submit the property to the Multiple Listing Service with accurate data.
6. Include Professional Photo Tour in the MLS to reach Agents and Buyers.
7. Push the new listing about to over 13,000 members of the Austin Board of REALTORS® via the Hot Sheet.
8. Determine if ADWERX advertising is necessary to hit MSN.COM; Foxnews.com; Yahoo.com; etc.
9. Place advertising on the World Wide Web
10. Post new listing announcement on Business Facebook Page
11. Post new listing announcement in AREA Facebook Group to over 6,000 local agents.
12. Post new listing announcement in WILCO Real Estate Experts Group to over 1200 members.
13. Create a Single Property Web Site featuring ONLY your listing.
14. Submit Professional Photos to web sites available to millions of people via Internet Marketing
15. Prepare and Distribute Color flyer for Open House if necessary.
16. Add “Area Report” to flyer and/or web marketing to showcase the local businesses, schools, and recreation.
17. Add “School Report” to flyer and/or web marketing showing the ratings of nearby schools.
18. Add “Outdoor Report” to flyer and/or web marketing showcasing outdoor activities nearby.
19. Add “Neighborhood Eats” to flyer and/or web marketing to showcase nearby restaurants.
20. Promote property on Twitter to over 59,000 followers.
21. Promote property to in-person networking events.
22. Perform a Reverse Prospecting Search to attract prospecting buyers within the MLS System.
23. Announce the listing to neighborhood through door hangers, door knocking, or telephone calls, as necessary.
24. Set up 24 hour text-back marketing to allow buyers to access property info 24/7.
25. Professional Realty Sign.
26. Provide a FREE Supra Lockbox to allow safe and easy property access by appointment.
27. Provide Open House(s), as necessary.
28. Explain the use of the Seller’s Property Disclosure Statement the seller will complete, and that will be presented to prospective buyers.
29. Price the home right the first time to maximize exposure to the right buyers.
30. Provide Home Enhancement Checklist to help present the property in the best light to attract Top Dollar.
31. Active Prospecting to 20-30 buyers prospects every weekday.
32. Contact my current pool of buyers and match the property to the right buyers.
33. Enlist my Centers of Influence to be on the lookout for potential buyers they may know or meet.
34. Enlist the marketing assistance of my Mortgage Partners.
35. Provide Professional Home Staging Consultation, if necessary.
36. Respond promptly to any agent or buyer inquires.
37. Submit the property to top internet sites including: realtor.com; zillow.com; trulia.com, remax.com, redfin.com, etc., etc.
38. Feature the property on a Mass Mail Campaign, if necessary.
39. Feature the property in the Forbes Market Report E-Newsletter, if necessary.
40. Request feedback from every showing and share with seller.
41. Offer suggestions to overcome any objections received from showing agents.
42. Provide my cell phone number in all marketing so that buyers can reach me directly.
43. Follow up with all buyer leads and inquires within 5-15 minutes.
44. Targeted Tele-marketing to qualified buyers.
45. Weekly meeting with my team to mastermind what steps have been completed and steps are next.
46. Provide access to my list of trusted vendors for repairs that might be needed.
47. Track all numbers to determine where the buyers are seeing the property.
48. Tap into multiple Real Estate Referral Networks to reach out of town buyers.
49. Tap into the Certified Residential Specialist Network to reach incoming buyers.
50. Counsel the Seller regarding any changing market conditions.
51. Fully cooperate with other Brokers to encourage showings and offers.
52. Allow others Brokers to promote the listing on their web sites.
53. Feature the property on the HomeScout App and other smart phone apps.
54. Track and review all marketing channels on a weekly basis.
55. Improve the marketing of any under-performing marketing campaigns.
56. Communication Guarantee: Report to the Seller Client at least once per week.
57. Utilize Reverse Prospecting to find agents with buyers for your property.
58. Continually research Comparables to make sure our price is right.
59. Recommend price improvements when the market tells us it’s necessary.
60. Recommend price increases when the market tells us it’s the right thing to do.
61. Download and review the property tax roll information and the AVM (Automated Valuati0n Model).
62. Download the review the RPR Pricing Analysis.
63. Prepare and review with Seller a Comparable Market Analysis (CMA).
64. Continually give Seller updates on the current market conditions and projections.
65. Offer professional positioning strategy based on interpretation of market conditions..
66. Obtain and review the property Plot and neighborhood Plat.
67. Confirm lost size via Seller’s survey.
68. Confirm and Gross and Living Area square footage.
69. Research property ownership and deed type.
70. Verify legal description to ensure the contract is correct.
71. Perform ongoing Curb Appeal Assessments as necessary.
72. Perform visual property inspections to avoid any misrepresentations.
73. Confirm School zoning and consider their impact on value.
74. Discuss Seller goals to be sure we are on the same page.
75. Explain and Utilized the power of IDX Internet Marketing.
76. Explain the role of the Broker and the benefit of working with a Broker and not just a sales agent.
77. Explain how Buyer’s are pre-qualified to protect against lookie-loos.
78. Explain how I avoid the 32 “Buyer Outs” built into our Texas Contract.
79. Explain how and why certain marketing strategies work for specific properties.
80. Share my Crystal Clear Communication Play that keeps the Seller constantly informed.
81. Explain that I am a Certified Real Estate Negotiation Expert and how I make the sale happen.
82. Explain how I supervise the Complete Transaction Management.
83. Explain the Option Period and how the Critical Dates of the contract work.
84. Prepare showing instructions for buyer’s agents and agree on how to make the property accessible.
85. Verify HOA Documents and Resale Certificate.
86. Verify that proper MUD Disclosure is used.
87. Take advantage of ability to upload 40 photos in the MLS.
88. Upload all relevant documents into the MLS.
89. Sell the home!
